ROUGH DRAFT: JESSICA WALSH

Research Project: Great Mind in Design

Jessica Walsh

Grid Typeface

Layers

Hierarchy + Typography

Positive/Negative

Seeing Color

Interaction of Color

Color Wheel

Scale Depth Motion

Come/Go

More/Less

Inside/Outside

Full/Empty

Big/Small

Create/Destroy

Strong/Weak

Loud/Quiet

Positive/Negative

Typographic Artisans

The main idea I got from watching this video was the affect workspace and environment can have on a person. Demonstrating their creativity is a form of expression derived just from that. Much like how we decorate our own work spaces or cubicles, we're able to reflect how we feel or see ourselves at that moment. I believe lots of things inspire us to think and act differently. We have become comfortable not knowing that our dreams and aspirations have anything to do with our environment. The certain graphic work that was covered in this video was typeface and typography. The samples each artist had, showed very detailed typography work, as well as the amount of trial and error that went along with it.

Scale 1

Scale 2

Scale 3

Planes

Lines

Points

Unity

Contrast

Proportion

Scale

Assymetry

Symmetry

Interview with Sean Adams

Sean Adams is the national president of the largest communication design organization, AIGA (The American Institute of Graphic Arts). Founded in 1914, it is a safeguard in excellence in graphic design. The archives in New York holds all institutional materials needed for events, etc. It is an incredible collection of work done by designers- a treasure trove. Sean Adams started teaching at a young age. He says personal expression makes a big difference. Trans-media skills are important to know. Technology has sped things up as where in the old days, one would have a 24 hour cycle to accomplish something. Although, it is easy to get caught up in the rush. Patience and time is key. It is easy for designers to get seduced by how things look. Remember to steal ideas from everyone else. It's the matter of listening to a client's idea. You've also got a toolbox of techniques. The first approach is writing things down. For example, symbols; combining them; metaphors. The second approach is to figure out the wrong or incorrect thing to do. Challenge yourself. You don't always need the traditional avenues of things. If you can manage typography and do a simple portfolio, you're set.

100 Iterations